Eastern Light Studio - Orbit needed a way to stand out in a sea of analytics dashboards. We positioned them around clarity, not complexity. The UI was rebuilt to focus on guided storytelling through data, and an adaptive design system made the experience human and intuitive. Post-launch, Orbit saw a 230% increase in trial conversions and raised a $24M Series B.

Location: Albuquerque, New Mexico
Area: 650 SF

Material Palette: Accoya timber | Tidal bronze | Glass fiber
Structural Feat: 100-yr facade retained

Year: 2023

A white sports car driving past a tall building

Key Insight

Trust through transparency

Every design decision was made to communicate openness and stability. We stripped away visual noise, used confident typography, and implemented a clear information hierarchy to help users feel safe managing their digital assets.

Simplified investing flow

Crypto investing can be intimidating, so we focused on reducing friction through guided actions, simplified inputs, and contextual cues that make even first-time users feel in control.

Human-first interface

We designed an experience that balances technical depth with emotional comfort. Subtle animations and micro-interactions humanize the platform, helping users build confidence in their financial decisions.

Visual credibility

The brand system merges the precision of finance with the innovation of tech. A cool-toned palette, refined iconography, and clear grid structures convey trust, reliability, and forward momentum.

02Faqs

Real Answers.

Here you’ll find answers to the questions we’re most often asked from our process and timelines to collaboration.

Our studio approaches every project as a long-term relationship — built on transparency, trust, and shared vision for space.